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UMass Lowell Athletics

THE OFFICIAL WEBSITE OF UMASS LOWELL ATHLETICS

Mission Statement


UNITEDINBLUE

UMass Lowell is a place with a legacy of determination, and that legacy is fueling a transformation. This transformation has brought about a surge of national and international attention, a rise in national rankings, and a spirited new energy to the campus.

The university will continue to commit hard work and resources to keep UMass Lowell athletics on the rise. For River Hawk athletics to thrive, it all comes back to the legacy of determination. We must all be United in our commitment - we must stand United; we must speak as one team; and we are only as strong as we are United In Blue.

Mission Statement

To conduct an intercollegiate athletics program that inspires student-athletes to achieve excellence in their academic and athletic pursuits; emphasizes character, courage and respect; and creates a sense of pride for the campus and community.

CORE VALUES, KEY GOALS, PLEDGES

Four Key Goals

  • Provide a first-rate student-athlete experience
  • Bring value to our university, community and state
  • Produce high-level Division I Athletic Performances
  • Ensure the best fan experience in America East and Hockey East

Core Values

  • Respect - We will represent character, respect and courage, and use these traits to build a diverse and inclusive culture.
  • Innovation - We will embrace entrepreneurship and innovation to boost competitiveness and capitalize on diverse ideas.
  • Engagement - We will embrace the opportunity to enrich the undergraduate experience through engagement on campus and in the community.
  • Collaboration - We will emphasize generosity, sharing and openness.
  • Excellence - We will provide the resources needed for coaches, staff and student-athletes to thrive.
  • Student Success - We are committed to helping student-athletes achieve all they hoped to achieve when they committed to attend UMass Lowell

UMass Lowell Pledges To:
  1. DEVELOP 21st CENTURY LEADERS
  2. ATTAIN ACADEMIC SUCCESS
  3. ACHIEVE COMPETITIVE EXCELLENCE
  4. CULTIVATE A CULTURE OF ACCOUNTABILITY
  5. ENSURE FINANCIAL SUSTAINABILITY
  6. ENHANCE THE UNIVERSITY BRAND
  7. INSTILL UNITY AND RIVER HAWK PRIDE