OFFICIAL COLORS
The UMass Lowell Athletics Brand will remain consistent to the UMass Lowell Brand and Visual Identity in regards to the color palette. Blue and White are considered the official colors of UMass Lowell. Additionally, Gray and Black may be utilized in conjunction with the athletics brand, red is strictly an accent color. Please refer to the color formulas below for all printed and Web-related applications.
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| UMass Lowell Blue | UMass Lowell Red | White | Gray | Black |
|---|---|---|---|---|
| PMS 293 | PMS 186 | White | Pantone Cool Gray 7 | Black |
| Hex: #0067B1 | Hex: #C8102E | Hex: #ffffff | Hex: #97999B | Hex: #000000 |
| RGB: 0, 103, 177 | RGB: 200, 16, 46 | RGB: 255, 255, 255 | RGB: 151, 153, 155 | RGB: 0, 0, 0 |
| CMYK: 100, 57, 0, 2 | CMYK: 0, 100, 80, 5 | CMYK: 0, 0, 0, 0 | CMYK: 20,14, 12, 40 | CMYK: 0, 0, 0, 100 |
TYPOGRAPHY
To aid in creating a consistent look for a wide variety of athletics related communications, two typefaces are included in the identity package. UPBOLTERSÂ font is our custom athletics typeface. The secondary sans-serif typeface Frutiger is the primary typeface for the University and one that we will use in print and electronic applications.
UPBOLTERSÂ
Frutiger – 55 Roman (download)
Fruitger – 45 Light (download)
PRIMARY LOGOS
The River Hawk Head with the UMass Lowell Wordmark is the primary representation for UMass Lowell Athletics.Â
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| Primary Logo # 1 River Hawk Head + UMass Lowell Wordmark White Background (.eps | .jpg) |
Primary Logo #1 River Hawk Head + UMass Lowell Wordmark Blue Background (.eps | .jpg) |
Primary Logo #1 River Hawk Head + UMass Lowell Wordmark Gray Background (.eps | .jpg) |
Primary Logo #1 River Hawk Head + UMass Lowell Wordmark Black Background (.eps |Â .jpg) |
SECONDARY LOGOS
The River Hawk Head and the UMass Lowell Wordmark act as secondary identifiers for UMass Lowell Athletics.Â
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| Secondary Logo #1 River Hawk Head White Background (.eps | .jpg) |
Secondary Logo #1 River Hawk Head Blue Background (.eps | .jpg) |
Secondary Logo #1 River Hawk Head Gray Background (.eps | .jpg) |
Secondary Logo #1 River Hawk Head Black Background (.eps | .jpg) |
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| Secondary Logo #2 UMass Lowell Wordmark White Background (.eps | .jpg) |
Secondary Logo #2 UMass Lowell Wordmark Blue Background (.eps | .jpg) |
Secondary Logo #2 UMass Lowell Wordmark Gray Background (.eps | .jpg) |
Secondary Logo #2 UMass Lowell Wordmark Black Background (.eps | .jpg) |
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| Secondary Logo # 3 River Hawks Wordmark White Background (.eps | .jpg) |
Secondary Logo # 3 River Hawks Wordmark Blue Background (.eps |Â .jpg) |
Secondary Logo # 3 River Hawks Wordmark Gray Background (.eps | .jpg) |
Secondary Logo # 3 River Hawks Wordmark Black Background (.eps |Â .jpg) |
ONE COLOR LOGOS
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| One Color Primary Logo River Hawk Head + UMass Lowell Wordmark White Background (.eps | .jpg) |
One Color Primary Logo River Hawk Head + UMass Lowell Wordmark White Background (.eps | .jpg) |
One Color Primary Logo River Hawk Head + UMass Lowell Wordmark White Background (.eps | .jpg) |
One Color Secondary Logo River Hawk Head White Background (.eps | .jpg) |
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| One Color Secondary Logo River Hawk Head Blue Background (.eps | .jpg) |
One Color Secondary Logo River Hawk Head Gray Background (.eps | .jpg) |
One Color Secondary Logo River Hawk Head Black Background (.eps | .jpg) |
One Color Wordmark UMass Lowell Wordmark White Background (.eps | .jpg) |
One Color Wordmark UMass Lowell Wordmark Blue Background (.eps | .jpg) |
SPORT SPECIFIC LOGOS
BASEBALL
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| Baseball Primary Logo White Background (.eps | .jpg) |
Baseball Primary Logo Blue Background (.eps | .jpg) |
Baseball Secondary Logo White Background (.eps | .jpg) |
Baseball Secondary Logo Blue Background (.eps | .jpg) |
Baseball Wordmark White Background (.eps | .jpg) |
Baseball Wordmark Blue Background (.eps | .jpg) |
BASKETBALL
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| Basketball Primary Logo White Background (.eps | .jpg) |
Basketball Primary Logo Blue Background (.eps | .jpg) |
Basketball Secondary Logo White Background (.eps | .jpg) |
Basketball Secondary Logo Blue Background (.eps | .jpg) |
Basketball Wordmark White Background (.eps | .jpg) |
Basketball Wordmark Blue Background (.eps | .jpg) |
CROSS COUNTRY
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| Cross Country Primary Logo White Background (.eps | .jpg) |
Cross Country Primary Logo Blue Background (.eps | .jpg) |
Cross Country Secondary Logo White Background (.eps | .jpg) |
Cross Country Secondary Logo Blue Background (.eps | .jpg) |
Cross Country Wordmark White Background (.eps |Â .jpg) |
Cross Country Wordmark Blue Background (.eps |Â .jpg) |
FIELD HOCKEY
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| Field Hockey Primary Logo White Background (.eps |Â .jpg) |
Field Hockey Primary Logo Blue Background (.eps |Â .jpg) |
Field Hockey Secondary Logo White Background (.eps | .jpg) |
Field Hockey Secondary Logo Blue Background (.eps | .jpg) |
Field Hockey Wordmark White Background (.eps |Â .jpg) |
Field Hockey Wordmark Blue Background (.eps |Â .jpg) |
HOCKEY
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| Hockey Primary Logo White Background (.eps |Â .jpg) |
Hockey Primary Logo Blue Background (.eps |Â .jpg) |
Hockey Secondary Logo White Background (.eps | .jpg) |
Hockey Secondary Logo Blue Background (.eps | .jpg) |
Hockey Wordmark White Background (.eps |Â .jpg) |
Hockey Wordmark Blue Background (.eps |Â .jpg) |
LACROSSE
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| Lacrosse Primary Logo White Background (.eps | .jpg) |
Lacrosse Primary Logo Blue Background (.eps | .jpg) |
Lacrosse Secondary Logo White Background (.eps | .jpg) |
Lacrosse Secondary Logo Blue Background (.eps | .jpg) |
Lacrosse Wordmark White Background (.eps | .jpg) |
Lacrosse Wordmark Blue Background (.eps | .jpg) |
SOCCER
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| Soccer Primary Logo White Background (.eps |Â .jpg) |
Soccer Primary Logo Blue Background (.eps |Â .jpg) |
Soccer Secondary Logo White Background (.eps | .jpg) |
Soccer Secondary Logo Blue Background (.eps | .jpg) |
Soccer Wordmark White Background (.eps |Â .jpg) |
Soccer Wordmark Blue Background (.eps | .jpg) |
SOFTBALL
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| Softball Primary Logo White Background (.eps |Â .jpg) |
Softball Primary Logo Blue Background (.eps |Â .jpg) |
Softball Secondary Logo White Background (.eps | .jpg) |
Softball Secondary Logo Blue Background (.eps | .jpg) |
Softball Wordmark White Background (.eps |Â .jpg) |
Softball Wordmark Blue Background (.eps |Â .jpg) |
TRACK & FIELD
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| Track & Field Primary Logo White Background (.eps |Â .jpg) |
Track & Field Primary Logo Blue Background (.eps |Â .jpg) |
Track & Field Secondary Logo White Background (.eps | .jpg) |
Track & Field Secondary Logo Blue Background (.eps | .jpg) |
Track & Field Wordmark White Background (.eps |Â .jpg) |
Track & Field Wordmark Blue Background (.eps | .jpg) |
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