UMass Lowell Athletics

Kristen Coyle joined UMass Lowell in the fall of 2013 as the Assistant Director of Athletic Marketing. She was then promoted to Director of Marketing in September of 2015. Her duties include assisting in the oversight of the athletic marketing office for the River Hawks’ 16 Division I intercollegiate sports, as well as managing all aspects of the UMass Lowell athletics’ branding efforts, including serving as the liaison with the UMass System’s Branding and Licensing Director. 
 
Coyle came to UMass Lowell after spending two years as the Group Sales Manager at the University of Hartford where she oversaw the department’s ticket sales efforts. While with the Hawks, she coordinated events that increased Hartford athletics’ presence in the community, including National Girls and Women in Sports Day and the university's first-ever Field Trip Day that brought in over 3,000 local kids from the greater West Hartford area.
 
Prior to Hartford, Coyle received her Masters of education in athletic administration from William Woods University, while serving as a graduate assistant softball coach from 2010-2012. As an undergrad, she earned a Bachelor of Science in exercise science from the University of Maine, and was a four-year starter for the Black Bear softball team from 2006-2010.
 
Coyle and her husband, Tommy, reside in Milford, N.H. with their two daughters.