UML Kids Club membership is open to all children 12 & under. The program is designed to offer affordable family entertainment throughout the year, encourage athletic participation, as well as supply certain membership discounts and information on the UMass Lowell programs. A kid's club membership includes free admission into all basketball games, a UML Kids Club visor and T-shirt, a newsletter, a membership card, a hockey season ticket, and the ability to win prizes at all home hockey/basketball games.

The Blue Fan Group is the official student fan group at UMass Lowell. The BFG was established in 2002 and has grown significantly each year.  Currently, the Blue Fan Group is open to ALL UMass Lowell students. In 2008, over 2,000 students became part of the Blue Fan Group, and we hope that it grows even more next year! Additionally, updates and reminders can be accessed through Facebook under the UMass Lowell River Hawks page. Catch the River Hawks in 2009, and make sure to wear a BFG T-shirt for the opportunity to win cash and prizes during many athletic events throughout the year.

Each year, UML produces approximately 15,000 pocket schedules for the fall sports teams, 65,000 pocket schedules for the hockey team, and 15,000 pocket schedules for the spring sports teams. The pocket schedules are distributed throughout the greater Lowell area to local businesses, including restaurants, sporting goods stores, coffee shops, etc. All pocket schedules are distributed in pocket schedules holders. Further, the pocket schedules can be found in the Tsongas Arena box office and are dispersed throughout campus on a routine basis.

Each year, UML produces approximately 8,500 programs for the ice hockey team. The programs are sold at all UML home hockey games throughout the year.

Options include:

• Title Sponsor - includes front cover exposure,
• Presenting Sponsor - includes 2" x 5" ads on one of the inserts in the program,
• Player Trading cards sponsorship.

Each year, UML prints out thousands of tickets for hockey and basketball games. Many of the tickets are purchased in advance (i.e. season tickets, group orders, birthday party packs and family value packs), which ensures that sponsor logos and promotional offers on the back of the tickets will receive a great deal of exposure.

Options include:

• Logo inclusion on the back of the hockey tickets (season tickets, group orders, birthday party packs & family value packs)
• Logo inclusion on the back of the men's and women's basketball tickets (individual tickets, season tickets and group tickets)
• 3' x 8' ring beam sign for hockey and 3' x 6' backlit sign for basketball games
• Game day sponsorship
• Four season tickets for hockey and basketball games
• One PA mention at all home basketball (men & women) and hockey games.

The River Hawk Golf Classic (formerly the UMass Lowell Golf Tournament) was established in 1990 and continues to attract faculty, staff, alumni, corporate partners, and other friends each year. The tournament is played at the Sky Meadow Country Club in Nashua , NH , formerly rated by Golf Digest Magazine as the premier course in the granite state. The scramble format enables golfers of all ability levels, from the novice fairway duffer to the polished long-ball striker, to compete as a team in four flights determined by average handicaps and participate in various individual challenges such as the longest-drive and closest-to-the-pin contests.

The Valley Cup Challenge was reinstated during the 2003-04 year with the intention of developing a scholarship fund and creating some friendly competition between two neighboring schools. The coveted Valley Cup represents a contest between UMass Lowell and Merrimack College in which the school that wins the most head-to-head regular season games each year is crowned victorious. Since the reinstatement of the Valley Cup, UMass Lowell has won all 6 head-to-head matchups against Merrimack College. The winning school is awarded the Valley Cup and the scholarship fund for that particular year. The scholarship fund is currently at $5,000. The goal is to continue to increase the value of the scholarship fund on an annual basis, along with increasing the rivalry between UML and Merrimack College.